Connecting with your customers is one of the most important things you need to do for enhancing your business. By employing empathy in your marketing approach you can closely connect with them.

The Entrepreneur magazine contributor Vineet Arya has shared four ways to improve your marketing with empathy.

Arya says, “The latest buzzword in marketing is empathy. Many companies are successfully utilising the power of empathy to push their brand to the next level.  

Some examples:

  • Philips invented a miniature version of a CAT scanner called the ‘kitten scanner’ along with  toy animal characters that were used as patients and a TV screen to dispel the fear of MRI among children
  • P&G ad released in time for the London Olympics 2012 shows the trials and tribulations of mothers raising young athletes.
  • Microsoft’s interactive site Anatomy of a Data Breach that explains how data is stolen and how one can protect own data.

Enhancing empathy not only outside your company but also inside is great for your business”.

How to Infuse Empathy in Your Marketing?

Entrepreneur

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