The HubSpot contributor Pamela Bump has published ‘Guide to Marketing ROI’. It explains the techniques to improve return on investment for your marketing efforts.

Pamela says, “To use the marketing ROI formula, you’ll need to identify the following things:

  • Number of leads: How many people converted to a lead?
  • Lead-to-customer rate: What percentage of leads became a customer? If 12 out of 100 leads become a customer, your lead to customer rate would be 12% or 0.12.
  • Average sales price: The average price of your product. An average can be helpful if you occasionally apply discounts or alter pricing in other ways.
  • Cost or ad spend: How much did you spend on creating and promoting the marketing campaign? Here, you can factor in costs including ad spend, hourly wages of people who put time into the project, or costs related to producing content”.

A Simple Guide to Marketing ROI [Formula & Examples]

HubSpot

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