The WNIP team has published an article highlighting some significant findings from Bellwether Report on the future of Internet marketing.

The WNIP team says, “According to the latest IPA Bellwether Report, internet marketing is growing strongest as firms target digital and social media, and adspend is rising modestly, with bigger improvements forecast for 2020 onwards.

However, political and economic uncertainty has generated caution among businesses, with firms reporting no change in available marketing budget expenditure.

Following a return to growth in the opening quarter of the year, buoyed by firms taking a more pro-active approach to offset risks to their businesses, latest Bellwether data signalled a stalling of growth, with the net balance falling from +8.7% to +0.0%”.

Read full article for more information.

Bellwether Report: Internet marketing growing strongest as firms target digital and social media

WNIP Publishing

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