The influencer marketing trend is catching up every brand today. It is becoming popular as it delivers desired results.

But to help you know the other side of it, the Social Media Today contributor Olivia Iurillo has highlighted the six dangers of influencer marketing.

Iurillo says, “We’ve compiled a list of the 6 dangers in working with influencers, as well as shared the best precautions to take to avoid these issues. 

1. Instagram influencer engagement is nearing an all time low

As social media allows for more people to achieve fame and influencer status, social media quickly has become oversaturated with influencers. It is impossible for audiences to keep up with all of the content (especially sponsored content) coming from the influencers they follow. It’s also worth noting that fame, particularly the kind formed on social media, is fleeting. The same influencers that capture audience attention may not be holding onto that attention tomorrow”.

6 Dangers of Influencer Marketing

Social Media Today

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