When it comes to search engine optimization and rankings you need to be careful so that your content matches with the algorithmic requirements of the Google.

Sometimes for not matching with the set guidelines you may invite penalty from Google wherein your webpages are affected negatively.

The Entrepreneur magazine contributor Thomas Smale has shared an article on how to avoid Google penalties.

Smale says, “If you receive a manual penalty, you can begin a resolution process from Google Search Console itself. Once you have addressed and corrected the specific problem, you will be able to request that Google re-index your site, hopefully reversing the damage that was done.

The most important thing is that you carefully address the problem and find a solution. There are many guides for specific penalty problems out there, so here is what you need to know about the usual suspects and what needs to be done when they occur.  

What are the typical problems? 

Thin content: This is one of the easier penalties to fix. Google will often penalize sites which have many pages that offer no real value and have low word counts”.

What Are ‘Google Penalties,’ and Why Do You Need to Avoid Them?

Entrepreneur

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