Your search engine optimization process depends on how well you are able to target the keywords that are entered in the search engines. Have you ever considered the idea of using the synonyms or related keywords to improve your search engine marketing?

The Yoast contributor Marieke van de Rakt has shared an article analyzing the impact and advantages of doing this.

Marieke says, “SEOs like keywords. These are the words people search for. The words that make your posts and pages rank. You put a lot of effort into finding that perfect keyword to optimize your article for. So, why shouldn’t you use that exact keyword over and over again? Why should you use synonyms and related keywords? Will doing that help improve your rankings? Well: Yes! As a matter of fact: using synonyms and related keywords the right way will most definitely help you rank. In this post, I’ll explain why. 

A good writer mixes things up!

The most important reason why you should use synonyms and related keywords is because it will make your text so much nicer to read. If you write a text about ‘candy’ and you use the word ‘candy’ in every other sentence, your text will get boring. Your readers will stop reading and click away. You’ll lose your audience. That’s why you should mix things up. Words like ‘sweets’ and ‘delicacy’ could serve as synonyms for ‘candy’. Related keywords would be ‘chocolate’ and ‘sugar,’ which aren’t real synonyms for ‘candy’, but still relevant”.

Why you should use synonyms and related keywords

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