Using Google AdMob to create effective ads
Google has emerged as one of the widest advertising network with a variety of products. The company’s AdMob platform enables the advertisers to maximize the value of every ad impression using Google’s global ad network.
AdMob’s Spencer Johnson has published an article on creating an ideal ad experience using this platform.
Johnson says, “Native ads allow unlimited flexibility—you can design any ad layout imaginable as long as it meets the AdMob native ads policies. We highly encourage you to explore the design freedom with this ad format and use A/B tests with different creatives to maximize engagement and revenue.
Getting started
There are two ways to get started with native ads in AdMob:
- For a quick and easy start, use the native ads templates (Android, iOS). Simply use the code as-is, or modify it to better match the look and feel of your app.
- For more advanced users, you can go straight to the native ads advanced section (Android, iOS). This option allows you to create native ads from scratch”.
Design the ideal ad experience with native ads from Google AdMob
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