To allow you website visitors to share your content on their social media accounts it is important to have proper integration of useful social sharing activities.

The Orbit Media Solutions contributor Andy Crestodina has shared an article highlighting five social media integration mistakes that marketers make.

Crestodina says, “There are thousands of article with best practices and how-to tips for each of these options. So instead of another guide, we’re showing how NOT to connect social media to a website.

Because social media integration done badly is clunky, distracting, ineffective and slow.

1. Don’t put social icons in your header

There are big, colorful social icons in website headers all over the internet. And because they’re colorful, they are often at the top of the visual hierarchy, the most visually prominent element on the page.

Imagine walking into a store where the biggest sign says ‘exit.’ Would that be helpful? Probably not. Then why have big candy-colored exit signs at the top of every page on your site?”.

The Top 5 Social Media Integration Mistakes on Websites (with examples)

Orbit Media Solutions

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