Along with the creation of creative and influential ads, it is very important to find out where to place them.

The Hallam Internet contributor Leo Worsley has shared an article sharing the right Google Ads positions that can play an important role in getting traffic and improving conversions.

Worsley says, “There’s a clear relationship between ad position and the average cost per click. Generally speaking, the higher you want to advertise on Google’s search engine results page, the more it will cost you. However, this relationship is slightly more complex. It isn’t just dependant on your willingness to spend more per click, but rather how relevant and useful the ad is to any given user too.

Since we’re analysing data from varying business sectors and account strategies, we’ve determined the average percentage shift between ad positions. So in the following examples, we will assume an arbitrary cost per click of £0.75 and apply our findings to visualise what the CPCs would be for different ad positions”.

Which Google Ads position is best for traffic and conversions?

Hallam Internet

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