MOZ’s guide to SEO Meta Tags [guide]
The meta tags are used by webmasters to to provide structured data about the HTML and XHTML web pages. Correct use of these tags can help you to create informative web pages that can make people stay longer on your site.
The MOZ contributor Kate Morris has published ‘The Ultimate Guide to SEO Meta Tags’. The guide features useful ways to utilize meta tags.
Morris says, “It’s important to note that in 2019, you meta tags still matter, but not all of them can help you. It’s my experience, and I think anyone in SEO would agree, that if you want to rank high in search, your meta tags need to accompany high-quality content that focuses on user satisfaction.
My main piece of advice: stick to the core minimum. Don’t add meta tags you don’t need — they just take up code space. The less code you have, the better. Think of your page code as a set of step-by-step directions to get somewhere, but for a browser. Extraneous meta tags are the annoying “Go straight for 200 feet” line items in driving directions that simply tell you to stay on the same road you’re already on!
The good meta tags
These are the meta tags that should be on every page, no matter what. Notice that this is a small list; these are the only ones that are required, so if you can work with just these, please do”.
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