Social media marketing strategy [guide]
To enhance your presence over social media and gain more customers you need to invest your time and energy in experimenting various strategies. Referring to the ebooks and guides is one of the best ways to learn the right strategies.
The Social Media Examiner contributor Daniel Knowlton has published ‘Social Media Marketing Strategy: A Modern No-Nonsense Guide’.
Knowlton says, “Wondering how to create an effective social media strategy? Looking for a current, proven guide to follow? In this article, you’ll find a step-by-step plan for developing a social media marketing strategy that really works—all based on modern marketing principles.
How This Social Media Marketing Strategy Works
This social media marketing strategy works by mapping your social media activity to guide your ideal customer through their journey from prospect to paying customer.
The model is based on a simple marketing funnel that breaks down the customer journey into three stages:
- Awareness: The prospect becomes aware of who you are.
- Consideration: The prospect considers you as an option to solve their problem/fulfill their need.
- Purchase: The prospect purchases your product/service and becomes a customer”.
Read the full guide on the following page.
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