Personalizing is a key factor that can help you to improve your marketing ROI. Even when it comes to the email marketing form, you need to work on the personalization strategy for better results.

The MarketingProfs team has shared five ways to help marketers improve email marketing with personalization.

Highlighting these five strategies, the MarketingProfs team says, “There’s a five-step framework you can use to kick your email marketing up a notch—whether you’re starting from scratch or looking to move up to the big leagues.

1. Know your customers

The first step to meaningful personalization is to get to know your customers (maybe another phrase on repeat, but it’s true).

Historically, our customer segments have been broad, using basic demographic information to fill consumers into buckets. The people in each bucket all “looked” the same, so they were all messaged the same.

Same offers, same content, same time of day. To create personalized email experiences, however, you need a deeper look at each person, their behaviors, and their needs and preferences. You need to get to know the individuals inside the segments”.

90% of Consumers Want You to Improve Your Email Personalization… Here’s How to Do It

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