Creating content in the age of Google as a discovery engine [podcast]
The Rank Ranger team has published a new episode of the In-Search podcast titled ‘Creating content in the age of Google as a discovery engine’ featuring Mark Traphagen, VP of Content Strategy at AimClear.
Listen to the podcast to learn the following:
- How does ‘search as a journey’ impact your content creation?
- How can you develop a content strategy that aligns to Google’s tendency to guide users to a greater extent?
- Why having a ‘content mindset’ is more important than ever & how to prioritize your content efforts in this new world of Google!
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