Focusing on a niche is a trend that has helped many to establish and flourish their businesses.

The Duct Tape Marketing founder John Jantsch has published a new podcast episode addressing the niche marketing. The episode is titled ‘To niche, or not to niche in your business?’.

Jantsch says, “There’s a big movement today of people selling advice, programs, and courses about how to build your business that all sound like this: “Find a niche, run Facebook ads to this niche. Then become specialized, and get rich.”

While I won’t go as far as to call this a marketing scam, I will say that I think it’s bad advice. Here’s why I think it’s not a great way to get started on your entrepreneurial journey”.

To Niche, or Not to Niche in Your Business?

Duct Tape Marketing