The Backlinko team has published a free ebook called ‘Email marketing: the definitive guide’. Download this ebook to learn the basics of email marketing and create rewarding campaigns. The Backlinko team says, “This is the ultimate guide to email marketing in 2019. So if you want to: Build your email list Improve your open rates Write awesome newsletters Turn more subscribers into customers Then you’ll love this new guide”. Email marketing: the definitive guide Backlinko  [...]

The Content Marketing Institute team is hosting a webinar on ‘Discover open marketing: what every modern marketer needs to know’ on Wednesday, July 31, 2019 at 2.00 pm EDT. The CMI team says, “Open marketing starts as a philosophy, but it really shines when put into practice. Join Katie Staveley, VP of Marketing at Mautic, as she shares a true story that shows how open marketing is within reach for every business. Attend this webinar to: Get a clear definition – and see real life examples – of open marketing  Start imagining practical new ways your team and business can personalize... [...]

The Adweek team is hosting a webinar on ‘Why mobile programmatic will be really different in 2020: maximize your in-app strategies’ on Tuesday, July 30 at 1.00 PM EDT. The Adweek team says, “Dive into the state of mobile programmatic advertising with exclusive insights from InMobi into the trends and attitudes that will transform the space in the coming year. You’ll find out: How leaders across different verticals are approaching mobile programmatic (and what laggards need to do differently to improve their efforts in 2020 and beyond) How niche demand-side platforms are carving... [...]

Like most (all, I suspect) professional disciplines, online marketing has acquired a collection of jargon terminology. This consists of terms that practitioners use when talking to each other about the work. These terms are useful for quickly conveying to insiders the subject being discussed. They are a “shorthand” the improves communication flow. When you are just beginning an online marketing career, it takes a while to absorb the meanings of all these new terms. It is helpful to have a dictionary or glossary you can turn to to get a quick understanding when you encounter a new term. A... [...]

The Ezoic Inc. team has published a new podcast titled ‘Privacy regulations, DuckDuckGo, and quality content over quantity’. Listen to this podcast to learn about the recent data privacy regulations and more. The Ezoic team says, “Tyler and Whitney discuss privacy regulations like California’s version of GDPR going live on Jan. 1st, DuckDuckGo’s Q2 growth, and how the New York Times and UK News are choosing quality content over quantity”. Privacy Regulations, DuckDuckGo, and Quality Content Over Quantity Ezoic Inc.  [...]

The Perficient Digital team is hosting a webinar ‘Eric Enge, Rand Fishkin debunk top search myths’ on Thursday, August 8 at 1.00 pm EST. The Perficient Digital team says, “The world of SEO is filled with misconceptions and myths. How do you know what’s real and what’s a myth?Using data and their years of search experience, Eric Enge (General Manager, Perficient Digital) and Rand Fishkin (Founder, Sparktoro) will debunk today’s top search myths, such as: You can’t get value from no-click searchesFeatured snippets cost you trafficPaid search is bigger than... [...]

Personalizing is a key factor that can help you to improve your marketing ROI. Even when it comes to the email marketing form, you need to work on the personalization strategy for better results. The MarketingProfs team has shared five ways to help marketers improve email marketing with personalization. Highlighting these five strategies, the MarketingProfs team says, “There’s a five-step framework you can use to kick your email marketing up a notch—whether you’re starting from scratch or looking to move up to the big leagues. 1. Know your customers The first step to meaningful... [...]

YouTube is now the world’s most powerful site to connect with your market, whatever your niche. Why? It’s the world’s largest social site, way ahead of Facebook. Besides that, it is the world’s 2nd largest search engine, right after King Google. Because of its power, you would be wise to use YouTube marketing to promote your products. Get it right, and your business can boom. Do you have a strategy to get a piece of this pie? You need one. Tuberank Jeet 4 is new and improved software for getting your videos noticed on YouTube. Perhaps you have used earlier versions of Tuberank Jeet. It... [...]

Video is an irresistible and popular tools that has been used by marketers for several years. It helps you to reach out to people through a variety of platforms. The Forbes contributor Mat Zucker has shared an article highlighting the importance of a video marketing strategy and how you can enhance your sales with it. Zucker says, “You know you should be doing more video, but where? Beyond commercials, case studies, demos and some obvious use cases, here are a six types: Own your About Us page: In my own research, more than 70% of companies put their values online, but only 18%... [...]

To achieve success in your online business initiatives SEO is an important factor. And for building up a strong SEO strategy you need quality links pointing to your websites. The Search Engine Journal contributor Jason Hennessey has shared 12 examples to help you better understand and implement the natural link creation. Hennessey says, “Here are 12 examples to help you get the link building wheels turning. 1. Content Marketing The foundation of any great link building strategy is creating content worth linking to. With traditional link building, you may be able to incentivize sites to link... [...]