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Friday, February 21, 2025

Quick Sprout’s list of best hosting providers

The Quick Sprout’s Lars Lofgren has provided a list of best web hosting providers. This list may help you to choose the right hosting company for your business. Lofgren says, “Hosting seems like an enormous headache at first. Shared hosting, dedicated hosting, VPS, managed hosting, server cores, different RAM, CDNs, SSL certificates. It’s endless. We’ve managed hundreds of websites ourselves over our careers. Large, small, and everything in between. Using our first-hand experience, we waded through all the hosting options and narrowed it down to the best five web hosts. We’ve... [...]

Breaking through the noise with personalized content [guide]

Personalization is the key to achieve marketing success. And when it comes to content marketing, the element of personalization can help you to closely connect with your audience. The AspireIQ team has published a free guide on ‘Breaking through the noise with personalized content’. In this guide, you’ll learn: Five steps to create personalized content the right way How to unlock the power of influencers to create unlimited content How to make creative briefs to source the highest quality influencer content. Download the guide from following page. Breaking Through the Noise With... [...]

Video personalization at scale [video]

The Target Marketing team has published new video on ‘Video personalization at scale’ featuring Vidyard’s Tyler Lessard. Lessard talks about Vidyard’s ‘Go Video’ feature that allows marketers and salespeople to create personalized videos at scale and distribute them easily over email. This brings an intimate feel to marketing and sales emails, and is achieved as easily as uploading your email list to the program. Watch the video on following page. Video personalization at scale Target Marketing  [...]

Google Ads positions that get you traffic

Along with the creation of creative and influential ads, it is very important to find out where to place them. The Hallam Internet contributor Leo Worsley has shared an article sharing the right Google Ads positions that can play an important role in getting traffic and improving conversions. Worsley says, “There’s a clear relationship between ad position and the average cost per click. Generally speaking, the higher you want to advertise on Google’s search engine results page, the more it will cost you. However, this relationship is slightly more complex. It isn’t just... [...]

Everything you need to know about ranking factor

Today everyone wishes to rule the search engines and get their mark so that their sales go up. The search engine algorithms have certain elements called ranking factors to which your websites should be matching. The Distilled contributor Tom Capper has shared an article highlighting the basics of ranking factors. Capper says, “A search algorithm might take ranking factors like PageRank and weight, sum, or multiply them in any way seen fit. The objective is to combine them in a way that achieves the “best” results – for example, presenting the results that users are most likely... [...]

‘The art and science of shopping campaigns’ webcast 11.00 am PDT

The Microsoft Advertising team has hosting a webcast ‘The art and science of shopping campaigns’ on Thursday, July 25 at 11.00 am PDT. Watch this webcast to learn useful tips and grow your brand and business by expanding your reach and bringing the searcher closer to a purchase decision. The webcast agenda: Branded vs. non-branded shopping segmentation/search term or customer intent targeting via shopping Product Audiences (including set up and best practices) Shopping Campaigns product roadmap (updates on Local Inventory Ads, Merchant Center, reporting and more). The art and science... [...]

‘A Winning Digital Ad Strategy’ Webinar 2.00 pm ET [Webinar]

The MarketingProfs team is hosting a webinar on ‘A Winning Digital Ad Strategy’ on Thursday, July 25, 2019 at 2.00 pm ET. Attend this webinar to learn some useful ways to improve your email marketing performance. The MarketingProfs team says, “Digital ads are an essential component to any good marketing campaign. But they won’t achieve killer results by magic. If your digital ad strategy isn’t performing as well as you’d hoped—or if your efforts have been more ad hoc than strategic—we’re here to help. This webinar focuses on the best ways to run digital campaigns... [...]

‘B2B site search best practices: giving customers what they need, when they want it’ Webinar 1.00 pm EDT [Webinar]

Digital Marketing Depot is hosting a webinar on ‘B2B site search best practices: giving customers what they need, when they want it’ on Thursday, July 25, 2019 at 1.00 pm EDT. The DMD team says, “Join us to learn how Acuity Brands — the largest manufacturer of lighting and lighting control systems in North America — completely rebuilt its search-led website in just five months. Andrew Crowder, VP of Enterprise Architecture – Web, will share his team’s strategy for executing on a critical imperative, with tips on planning, lessons learned, and what’s next for search. Attend this... [...]

MOZ’s guide to SEO Meta Tags [guide]

The meta tags are used by webmasters to to provide structured data about the HTML and XHTML web pages. Correct use of these tags can help you to create informative web pages that can make people stay longer on your site. The MOZ contributor Kate Morris has published ‘The Ultimate Guide to SEO Meta Tags’. The guide features useful ways to utilize meta tags. Morris says, “It’s important to note that in 2019, you meta tags still matter, but not all of them can help you. It’s my experience, and I think anyone in SEO would agree, that if you want to rank high in search,... [...]

Search Engine Optimisation 101 [guide]

The Majestic Blog contributor Steve Pitchford has published a guide called ‘Search Engine Optimisation 101’. This guide highlights some of the most important facets of SEO and aims at helping your improve your search engine marketing. The guide covers the following: What is SEO? How Search Engines work Back to Black Hat and White Hat SEO SEO and Content Marketing, Keywords and Links Difficulties with Organic Search. Read the guide on following page. Search Engine Optimisation 101 – a Beginners Guide Majestic Blog  [...]


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