The Content Marketing Institute team is hosting a webinar on ‘The Content Marketing Magic Bullet to Maximizing Email Deliverability & Impact’ on Wednesday, July 24, 2019 at 2.00 pm EDT. The CMI team says, “The future of email and brand extension lies in an initiative called BIMI (Brand Indicators for Message Identification) and sits on a solid foundation for how your email is accepted or rejected (authenticated) by other email standards. Join this webinar to equip yourself with the tools and know-how to improve deliverability, impressions, and open rates all while giving your organization... [...]

The Search Engine Journal team is hosting a webinar on ‘How Digital Marketers Leverage Schemas to Drive SEO & Voice Search’ on Wednesday, July 24 at 2.00 PM ET. The SEJ team says, “Join this webinar as our panel of experts discuss top search trends, schemas, and how voice search is impacting online opportunities in 2019. We will share data from schema case studies, discuss strategies for implementation – especially for large-scale enterprise sites – along with digging into Microsoft’s latest voice search research. Learn how all verticals – tech, banks, auto, hotels,... [...]

Your content marketing performance depends on how people treat it – whether they like it or discard it. It is a challenging task to create the content that makes people read / refer to it and give your links. The MOZ contributor Alexandra Tachalova has shared an article on improving the linkability of your content. Tachalova says, “If you’re creating quality content with zero focus on links, you won’t be getting optimal traffic. The only chance to make your content stand out is to focus on its potential linkability even before you actually start writing it. Here are some... [...]

Today different businesses are optimizing the social media channels in dynamic ways. Through your Facebook and Instagram presence you can widen your brand popularity and also influence more people. The Social Media Examiner contributor Alexz Miller has shared four ways to sell your products on Instagram. Miller says, “To have success selling on Instagram, you first need to build a following of people who have a genuine interest in your brand and products. If you don’t have the right audience, you’ll have a difficult time converting them to customers. Once you’ve developed a following... [...]

The Buffer team has published a new podcast episode titled ‘Inside the world of micro-influencers, the influencer strategy getting the best results today’. Listen to this podcast episode to learn how micro-influencers are propelling the influencer marketing domain. Inside the world of micro-influencers, the influencer strategy getting the best results today Buffer  [...]

Google’s Data Studio is reporting solution to help you analyze and interpret the Google Analytics data effectively. The Google Marketing team has published a YouTube video on ‘Visualize your marketing data to unlock new insights with Data Studio’. Watch this video to learn how to get insights from your advertising and business data with Data Studio. Visualize your marketing data to unlock new insights with Data Studio Google Marketing  [...]

When it comes to search engine optimization and rankings you need to be careful so that your content matches with the algorithmic requirements of the Google. Sometimes for not matching with the set guidelines you may invite penalty from Google wherein your webpages are affected negatively. The Entrepreneur magazine contributor Thomas Smale has shared an article on how to avoid Google penalties. Smale says, “If you receive a manual penalty, you can begin a resolution process from Google Search Console itself. Once you have addressed and corrected the specific problem, you will... [...]

The MarketingProfs team is hosting a webinar on ‘Facebook Marketing in a Changing World’ on Tuesday, July 23, 2019 at 2.00 pm ET. Attend this webinar to learn some useful ways to improve your email marketing performance. The MarketingProfs team says, “Facebook users have long associated the platform with News Feed. That’s changing, and fast, says Mark Zuckerberg. Catering to short attention spans—coupled with users’ desire for more private and ephemeral sharing—messaging and Stories are on the rise. Facebook also continues to place massive emphasis on video, determined... [...]

The Retail Dive team is hosting a webinar on ‘How User-Generated Content Impacts the Consumer Journey Before, During and After Purchase’ on Tuesday, July 23, 2019. Attend this webinar to understand how consumers connect with brands and improve your business performance. The Retail Dive team says, “In our new webinar, we dive into the findings and discuss how UGC impacts the consumer journey before, during and after purchase. You’ll learn: Key findings from this year’s Shopper Experience Index Where to allocate resources to better meet and exceed customer expectations Examples... [...]

The ClickZ team has published new report titled ‘The 7-steps for optimizing your campaigns for long-term ROI’. Download this new report and learn: 7 successful strategies to succeed in a multi-channel world The importance of timing and how to optimize triggers for a more automated approach 5 key tips on testing your outreach communication. The 7 Steps for Optimizing Your Campaigns for Long-Term ROI ClickZ  [...]