Strategies to build a strong FAQ page
An FAQ (frequently asked questions) page helps you to rightly and flawlessly communication with your website visitors. It works as a customer service page if used well.
The Quick Sprout team has published an article on how to build a high-converting FAQ page for your website.
Highlighting the importance of an FAQ page, the Quick Sprout team says, “FAQ pages represent a crucial component of the customer conversion funnel. Anyone who lands on this page has already identified the need for whatever you’re selling and is now entering the consideration phase of the purchase process.
Your FAQ page can provide them with the information required to finalize their buying decision.
However, I see so many websites that overlook the importance of this landing page. I read lots of FAQ pages that sound more like an afterthought, as opposed to a page that’s been designed to drive conversions.
FAQ pages must have a purpose. Don’t just add one to your website because you feel like it’s a requirement and you want to fill up space”.
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