The content marketing domain is undergoing several changes and it has become an integral part of promotions with the help of various tools.

The MarketingProfs contributor Heather O. has shared an article which offers some useful tips on improving content marketing.

Heather says, “To effectively drive ROI, companies should first and foremost collect and analyze data from previous and current campaigns. Data can reveal important insights that empower marketers to make modifications that improve results.

Interactive content, such s quizzes and surveys, can also make a major impact on ROI. Although the content itself engages customers, these tactics also offer them the promise of more content specifically tailored to them. Interactive content can also provide the opportunity for businesses to collect email addresses from audience”.

Can Your Content Marketing Compete? Trends for a Strong Strategy in 2019 and Beyond

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