To improve your pay-per-click ads you need to strategically publish them. The ad content needs to be reflective so that the viewers click and visit your website.

The Search Engine Journal contributor Navah Hopkins has shared 10 tips to make more from your local PPC ad.

Hopkins says, “Here are my top 10 ways to win at local PPC.

1. Claim Your Local Listings!

Google My Business (GMB) has evolved a lot over the years.

Leaving your brand’s local listing open for a malcontent to wreak havoc on your brand is not only is bad branding, but it also deprives you of a powerful SEO/PPC marketing channel.

GMB allows you to:

  • Monitor and respond to reviews about your business.
  • Share promotions.
  • Unlock placements on the search engine result page (SERP)”.

10 Tips to Win at Local PPC

Search Engine Journal

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