Everything you need to know about LinkedIn algorithm
When it comes to social media platforms, LinkedIn has created a strong identity for the providing a unique platform to the professionals. Since it targets a niche, this platform creates a great marketing opportunity for the brands and marketers.
To use LinkedIn optimally you need to understand it well so that you can plan your free and paid campaigns correctly.
The Search Engine Watch contributor Tereza Litsa has shared some useful tips to understand LinkedIn’s algorithm and improve engagement.
Litsa says, “LinkedIn has turned into the number one platform for professionals and B2B brands. It’s been a social mediaplatform with a consistent mission and it is attracting millions of people and brands who want to focus on professional relationship building.
Just a few months ago, Microsoft announced that there has been ‘record levels of engagement’ on LinkedIn seeing a Q1 growth of 24% for on-platform sessions. It’s not surprising then that more brands are investing time in updating their LinkedIn strategy over the last few years.
A good way to understand how LinkedIn works and how to improve your engagement is to look at their algorithm and their recent updates”.
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