Most of the brands find it difficult to keep pace with the changing search algorithms. The best way out to deal with such situation is mastering the form of technical SEO so that you can maintain your brand’s credibility in the search results.

Barry Schwartz has posted a video of his interview with Paul Shapiro, Head of SEO at Catalyst.

In this video Shapiro shares his thoughts on going beyond technical SEO and more.

Watch the video on following page.

Video: Catalyst’s Paul Shapiro on going beyond technical SEO

Search Engine Land

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