LinkedIn is a great platform you should use to target specific audience. The platform allows you to reach out to them in multiple ways. LinkedIn’s Website Demographics feature allows you to discover the professional qualities of the people you are targeting.

By knowing them closely you can reach out to the right audience.

Social Media Examiner contributor Daniel Rosenfeld has shared an article to show how you can use the LinkedIn website demographics to improve your marketing.

Rosenfeld says, “What marketers want is a way to understand who their website visitors are. This demographic data is generally available only when visitors convert and leave their personal information on your web forms. But what about all of the people who don’t convert? You know, the bulk of your website traffic.

The LinkedIn insight tag, a snippet of JavaScript code you add to your website, is intended to be used by LinkedIn advertisers to track conversions. In addition, it gives you access to Website Demographics, a free reporting tool that provides information about the people who visit your site.

The best thing about the Website Demographics tool is that it’s free. You need to have a LinkedIn ads account but you don’t have to actually run any ads to gain access to the insights”.

How to Use LinkedIn Website Demographics as a Marketing Tool

Social Media Examiner

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