How to use memes: a guide for marketers
You need to innovate constantly to get better results from your content marketing efforts. Adding a variety of content is a way to gain your prospect’s interest and improve the effectiveness of your campaigns.
Social Media Examiner’s Julia Enthoven has published a new guide called ‘How to Use Memes: A Guide for Marketers’.
Enthoven says, “In a time when many consumers skip ads whenever they can, marketing with humor and familiar media can engage hard-to-reach consumers. For professional storytellers—digital marketers, entrepreneurs, entertainers, and creative pros—meme marketing can be an extremely low-cost way to create engaging content that attracts a following.
On social media, memes usually take the form of a GIF or static picture playing on a familiar theme, meaning, or phenomenon, often with text layered on top of or over the image.
Across industries, more marketers are using memes to build community, relate to their audience, and stick in their followers’ memory. Here are four reasons memes should be part of your social media content”.
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