Google aims at mobile version of the content for indexing and ranking after the creation of mobile-first indexing. This has changed a lot when it comes to online publishing. The webmasters have to make sure that priority is given to the mobile version of their websites.

The WordStream team has published an article highlighting the impact of Google’s policy on online advertising.

Mentioning the benefits of mobile-first indexing for advertisers, the WordStream team says, “The biggest benefit of mobile-first indexing for advertisers is reaching their audience faster. As an advertiser engaged in a perpetual struggle to most efficiently allocate digital marketing dollars, you want to make sure that your ads get seen. Otherwise, you’re wasting your money. As mobile devices overtake desktops, that’s where those sweet, sweet ad dollars are generated. First-page SERPs take 92% of all consumer web traffic, so anything you can do short of implementing black hat SEO practices will be an advantage”.

What Mobile-First Indexing Means for You as an Advertiser

WordStream

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