Three- step keyword research process for YouTube
To rank your videos higher in YouTube, you need to work on video keyword research – finding words and phrases that people use to search for video content online. By choosing right keywords that fit with your video content, you can surely attract more viewers.
Ahrefs contributor Joshua Hardwick has shared a three-step process to perform keyword research for your YouTube videos.
Hardwick says, “In this post, I’ll run you through our three-step process for finding the best keywords to target on YouTube.
Step #1: Map out a hierarchy of topics
Imagine that you sell phone cases online, and you’re creating a new channel where you’ll unbox new smartphones to attract an audience of potential customers. Your first thought might be to go after broad topics with huge search volumes.
The problem is that if you create videos on topics that are too broad, then you’ll attract an irrelevant audience. By the same notion, if you create videos on super-niche topics, then you won’t attract enough people. Solve this by first mapping out a hierarchy of topics to cover”.
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