Three ways to increase your social media ad spend
According to a Statista report, the number of monthly active users on Instagram increased by 200 million (September 2017 – June 2018). Facebook also has large number of users, more than two billion.
These numbers promise a lot when it comes to advertising on the social media platforms. The Merkle contributor Emily Anthony has shared three ways you can increase your social media ad spend.
Anthony says, “Recently, advertisers have invested more and more of their budget in social media. According to our latest Digital Marketing Report, spend growth numbers for Facebook and Instagram have been +8% and 85% in Q2 2019 respectively. But what are some of these drivers that are leading to this shift?
Follow the Crowd
Instagram has seen massive growth in monthly usership over the last couple years. This has led to a correlated increase in ad spend as we continue to see marketing dollars flow towards opportunities for brands to reach specific, high-intent audience segments.
Simplicity is Key
Social platforms have made it increasingly turnkey to target high-value customers with engaging ad formats. Site retargeting, CRM”.
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