To make your website visitors come back again and again it is very important to offer a great website experience. And your site loading speed is one of the most important elements most people are concerned with.

Search Engine Watch contributor Mae-Lei King has shared an article highlighting the benefits of good site speed and eight tactics to improve your website’s speed.

King says, “Page speed can be improved through a variety of different methods that will allow you to quickly see the true potential of your business’ website.

1. Compress files

For compressing files, a highly recommended tool to use is Gzip. Gzip allows you to reduce the size of HTML or CSS files among others, reducing overall HTTP response time. However, do not use Gzip on image files, as this may affect image quality.

2. Reduce redirects

Having a lot of redirects on your site results in more HTTP requests, which can translate into a reduction in page speed. Additionally, don’t neglect to fix broken links which can massively impact the user experience.

3. Remove render-blocking JavaScript

In terms of your website structure, try to refrain from the use of render-blocking JavaScript, including external scripts which are fetched before they can be executed”.

The power of page speed: Practical tips and tools to speed up your site

Search Engine Watch

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