When it comes to marketing and promotions, you need to strengthen yourself with the ability to persuade people. Your communication with your prospects and customers needs a touch that influences them and helps you to win them.

Michael Thompson has published an article on how to win more friends and influence people. We recommend it for reading.

Thompson says, “I grew up a shy introvert with a severe speech impediment, bombarded by such suggestions. Honestly, I’ve tried them all. I’ve also come to the conclusion that it’s a lot easier, and more effective, to be kind than to try to always act confident.

Over the past 18 years, I’ve worked in various “extrovert” sectors, such as sales and communication, and I’ve managed to consistently excel. I didn’t try to compete with the extroverts. I let them win at their game. Instead, I decided to invent my own — and went all-in on being as thoughtful as possible.

You may find some of the following suggestions basic, but that’s the point. If I’ve learned anything on my journey from being a shy, stuttering kid to a communication and relationship coach, it’s that doing the basics well leads to a job well done”.

The Shy Person’s Guide to Winning Friends and Influencing People

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