Facebook ads help you to reach people who matter most on Facebook network. Here advertisers create campaigns that have specific goals of selling particular products or services.

The company continues to evolve the advertising programs so the advertisers also need to change their tactics for achieving best results.

ClickZ contributor Brian Bowman has shared five advertising tactics to make most from your Facebook ad campaigns.

Bowman says, “Here’s a quick explanation of each tactic, and how it can drive better results for user acquisition campaigns.

1. Auto Advanced Matching

You’re only as good as your tracking. User acquisition managers live and die by how well they can track their campaigns. They have to track every click, know where every sale comes from, and set a value for each action. And while today’s advertisers have better tracking tools than their predecessors could ever dream of, tracking is still an imperfect science.

Auto Advanced Matching makes it much more accurate. Once you’ve turned Auto Advanced Matching on, Facebook can use data you’ve collected on your website (like email addresses) to find lookalike audiences across their user base”.

Facebook’s Power5 tactics: How to advertise on Facebook in 2019

ClickZ

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