Copyblogger shares 13 advertising lessons
Advertising is an art with which you try to capture the attention and hearts of the people. Today, with the rise of digital media you face several challenges in making your ad campaigns stand out from the crowd.
To help you refresh your mind on creative advertising, Copyblogger contributor Beth Hayden has shared 13 timeless lessons from the father of advertising – David Ogilvy.
Hayden says, “Ogilvy’s successful advertising campaigns demonstrate how to persuade prospects, influence readers, and create memorable, evergreen content.
But “The Father of Advertising” also has plenty to teach us about productivity, branding, research, and ambition.
Let’s look at some things David Ogilvy had to say, and what we can learn from each of them.
On creativity and creative process
“In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.”
Cleverness doesn’t sell products and services.
Original thinking in marketing is great, but it shouldn’t be for the sake of being witty or clever”.
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