If you want to achieve email marketing success, you need to have the tools that tell you about the performance of your different marketing campaigns. For creating strong email marketing campaigns you need to keep close watch on your email subject lines as they give a glimpse of your email.

AWeber contributor Liz Willits has shared a useful statistics on using uppercase and lowercase letters in your email subjects.

She has mentioned an experiment carried out by John Oszajca, Founder of Music Marketing Manifesto.

Willits says, “He sent each email to a different 10% of his subscriber list.

To capitalize a subject line or not? The answer is below.

After waiting 4 hours, Oszajca’s split test results revealed that the subject line with lowercase letters got 35% more opens and clicks!

So he sent the winning email to the remaining 80% of the subscribers on his list”.

Should You Capitalize Your Subject Lines? This Marketing Expert Found Out

AWeber

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