Video is a preferred content type for many Internet users. It helps you to engage people and drive them towards your sales goals. Video puts you in direct touch with your prospects and customers so that you can effectively deliver your marketing messages.

Search Engine Watch contributor Nat McNeely has shared five video marketing strategies that can help you to boost your traffic.

McNeely says, “A survey conducted by HubSpot in 2017 suggested that consumers prefer videos over any other form of content marketing. As a result of this, more and more brands are shifting their attention to video marketing. In 2019, the number of companies that use video as a marketing tool reached 87%, a significant increase from 63% in 2017, and 81% in 2018.

Video marketing tips to increase traffic

1.   Create an engaging thumbnail

A video’s title and thumbnail are the first things the viewers see when browsing on Google, YouTube and other websites across the internet. It represents what your video is about and the content inside it. The more interested the viewers are in your title and thumbnail, the more likely they’ll click the video.

Tips:

  • Make sure that the thumbnail is a shot from your own video, don’t try to fool the audience with fake images”.

Video marketing tips and tools to boost your traffic

Search Engine Watch

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