Continuous improvement in they key to achieving content marketing success. To make sure that you are delivering what is wanted by your customers, you need to evaluate your content and compare it with the needs and your objectives.

Portent contributor Kat Shereko has shared seven reasons you should audit your content so that it delivers desired results.

Shereko says, “Web content is very much alive, and it requires ongoing maintenance. Even if you’ve done a solid job of managing your content development efforts, doing an audit of your site is always a good idea.

While establishing a content audit frequency is helpful, there are several other instances in which you should run a content audit. Keep reading to learn what they are.

Your Organic Traffic is Down

A significant drop in organic traffic is frequently a result of loss in organic search rankings. There are many reasons why this could be happening to you. The uprise of new and existing competitors, internal website changes, and Google algorithm updates are amongst the most obvious”.

Why Should I Audit My Content?

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