Pay-per-click (PPC) advertising technique helps you to drive traffic to your websites. It enables you to target specific audiences, countries, and the time you want to display your ads.

Search Engine Watch contributor Adelina Karpenkova has shared a two-step process to help you drive more SEO traffic using PPC.

Karpenkova says, “There are four major reasons you should make your PPC campaigns work together with SEO efforts:

  1. Analyzing your PPC campaigns, you can identify which keywords result in conversions the most. This step will let you focus on the web pages that generate the highest revenue.
  2. Paid advertising is the best way to attract your target audience. The fact people click through the highly relevant ad and find what they’re looking for on your website result in better user behavior metrics. As these visits will result in lower bounce rates and longer session durations, they’ll serve as positive signals for search robots. That’s why paid targeted traffic often has a positive impact on organic search rankings”.

How to use PPC data to drive more SEO traffic

Search Engine Watch

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