The Ecommerce domain has received a huge boost with the rise of mobile devices. Today the e-commerce has become app-driven and majority of its sales take place on mobile.

To strengthen your e-commerce business it is important to know how the factors that can help you to elevate your business.

Practical Ecommerce contributor David Shreni has shared four mobile e–commerce metrics that are important for you.

Shreni says, “In this post, I’ll share my core metrics for improving mobile e-commerce performance.

Matters More on Mobile

Device model. Many tools, especially Google Analytics, do an amazing job of accurately capturing different facets of data around the mobile hardware and software used during a site visit. These variables typically include device brand, operating system, model, browser, and service provider. In my experience, the most important cut for mobile is conversion by device model.

Merchants are often shocked to see a list of 100 or more mobile device models and wonder how such a large report could be helpful. However, viewing conversion by device model almost always identifies key issues on a specific device. Look at the top 10 devices and see if they have roughly the same conversion rates”.

Useful (and Useless) Mobile E-commerce Metrics

Practical Ecommerce

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