Search Query Mapping [video]
To score high in search engine results you need to analyze and interpret the queries entered by people in the search engines. By understanding these inputs correctly you can chart out an effective SEO plan.
SEMRush team has published a video ‘Search Query Mapping’ featuring Amy Bishop.
In this video Bishop talks about search query mapping and the its importance.
Bishop says, “Search query mapping goes by several different names. I have also heard it called “search queries sculpting” or “keyword sculpting.” Essentially the premise of it is making sure that you are being very intentional about which search terms are mapping to which keywords in which ad groups”.
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