Strategies to improve your email marketing
Email has remained one of the most used and trusted tool for marketing. Compared to other tools it has proved better in terms of ROI.
The Target Marketing contributor Alexandra Braunstein has shared six tip to improve your email marketing campaigns.
Braunstein says, “Whether you’re looking to create an email onboarding series or overhaul your current strategy, follow these guidelines in order to implement engaging and impactful messages that will drive results:
1. Start With the Welcome
New subscribers should receive a welcome message immediately upon signing up for your program. The message should thank them for signing up and reiterate important email benefits and next steps to get started interacting with the brand.
Example: Red Wing Shoe’s welcome email highlights the type of information which will be included in future emails and encourages the new subscriber to get to know the brand and find the closest store location”.
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