Search engine optimization leads your website to success in terms of achieving more prospects and customers. To get your sites listed in the search results, you need to equip them with all necessary tools and strategies.

Search Engine Journal contributor Lee Wilson has shared four ways to optimize your websites.

Wilson says, “Here are four tips you can use to help bring websites back to life.

1. Take a Step Back & Breathe

When you start working on a website that has major SEO problems and performance issues, you may be tempted to jump in and fix as much as you can as fast as possible.

However, you must tune out all the noise and make sure you complete all optimization fundamentals.

The first stage in any new website optimization campaign need to be focusing on the customer and helping them achieve their objectives and accomplish tasks. On top of this, you need to complete situational analysis. This includes effective data gathering. Doing this will help you assess the overall situation and plan ahead”.

4 Tips for Optimizing Terrible Websites

Search Engine Journal

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