To evaluate your website’s performance it is important to know its conversion rate. Conversion rate optimization (CRO) process helps you to increase the percentage of website visitors who take a desired action.

There are several elements associated with your website that influence the conversion rate and one of them is your site’s loading speed.

Portent contributor Jackie Jeffers has shared results of a research on how site speed affects the conversion rate.

Talking about the findings of her research, Jeffers says, “These are our findings when comparing site speed versus conversion rates:

  • 0-4 second load time is best for conversion rates
  • The first 5 seconds of page load time have the highest impact on conversion rates
  • Website conversion rates drop by an average of 4.42% with each additional second of load time (between seconds 0-5)
  • Website conversion rates drop by an average of 2.11% with each additional second of load time (between seconds 0-9)”.

Site Speed is (Still) Impacting Your Conversion Rate

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