Instagram Stories attracts more than 400 million daily users. With such a wide user base, Instagram Stories can play an important role in innovating your marketing strategy.

Social Media Examiner contributor Jason Hsiao has shared four ways to improve engagement of viewers on Instagram Stories.

Hsiao says, “In this article, you’ll find four easy ways to create Instagram Stories content that gives your viewers a reason to keep watching.

#1: Give Viewers More to See in Less Time With 1-Second Video Clip Compilations

Given the influx of ads on social media, consumers are becoming immune to branded or irrelevant content from businesses so try to make a genuine connection with your audience through your Stories content. That’s crucial to keeping people interested and effectively getting your message across.

Delmondo’s Instagram Stories Benchmarks for 2018 study found that on average, more users exit on the first and last Instagram story frame than any other part of your shared content. To produce a thumb-stopping piece of Stories content, create a 15-second video using a series of 1-second clips”.

4 Ways to Keep Instagram Stories Viewers Engaged

Social Media Examiner

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