Personal brands vs business brands for blogs [podcast]
When it comes to promoting your business online, blogging something you shouldn’t ignore. Most brands have their blogs for catering to the needs of their prospects and customers. Blogging helps you to share your knowledge with your customers and establish your authenticity. And it also allows you to stay connected with your customers.
ProBlogger’s Darren Rowse has published a new podcast episode titled ‘Personal brands vs business brands for blogs’.
Rowse says, “I’m just back from our Aussie Problogger training events where we ran masterminds with around 40 bloggers per city. In those days speakers spent time with small groups of attendees in round table discussions where attendees could ask us any question they liked.
One of the questions that I got asked repeatedly through both masterminds was around whether it is better to give a blog a personal brand or more of a business brand?
There is right way to brand your blog – there are extremes where you can go one way or the other and also there are ways of doing both a personal brand and a business brand – and that’s what we’re going to explore today”.
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