Personalized marketing strategy helps brands to leverage data analysis and digital technology to deliver individualized messages and product offerings to current or prospective customers. With it you can closely connect with your customers and improve sales.

Convince & Convert team has published a new podcast episode on successful marketing personalization featuring Tyler Lessard of Vidyard.

Listen to the podcast and learn:

  • Why over-digitization can be an obstacle to authentic relationship building.
  • The most common pitfalls Tyler sees in marketing personalization.
  • Why common surface-level personalization strategies no longer cut it for today’s savvy customers.
  • Examples of how Vidyard gets personal in their marketing.
  • When to buckle down and educate versus when to showcase your brand’s human side.
  • Secrets to successful one-to-one video marketing.

An Expert’s Guide to Successful Marketing Personalization

Convince & Convert

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