How to improve your blog performance with structural changes
Your blog success depends on the quality and frequency of your posting. A Perficient Digital study has revealed that your blog’s structure also plays very important role when it comes to search engine rankings and in attracting readers.
Eric Enge says, “The first area we examined is whether or not the structure of a blog is fundamentally flawed. To do this, we evaluated what percentage of the pages in a blog were blog posts vs. other types of “overhead” pages.
What we see is that more than half of the blogs studied contained 70% or more pages that were not blog posts. In fact, only 29% of the blogs we looked at contained 50% or more pages that were blog posts. This is significant, as category pages or tag pages whose only content is links to posts, posts or post extracts are not likely to rank in search engines.
We also found many other types of pages that held very low value and had very little potential for ranking, such as paginated pages and comment pages”.
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