A research says that 66% of marketers who spend at least 6 hours on social per week generate more leads. Social media can help you to take your marketing to the next level and grow your brand.

Convince & Convert’s Jay Baer has shared a seven-step guide to help you create winning social media strategy.

Baer says, “The best social media strategic plans are tool-agnostic and set forth objectives and metrics that supersede any particular social venue. Let’s take a look at the best way to create a winning social strategy.

Step 1: Build Your Cross-Functional Team

Nobody should “own” social media strategy in your organization. Social impacts all corners of the company and should be more like air (everywhere) than like water (you have to go get it). Thus, the first step in the process is to create a cross-functional team to help conceive and operate the rest of the strategy. Decide who will be involved, including sales, customer service, marketing, content, etc.

Step 2: Set Your Objectives (What’s the Point?)

Yes, you can use social media to help accomplish several business objectives. But the best social media strategies are those that focus (at least initially) on a narrower rationale for social”.

How to Create a Winning Social Media Strategy in 7 Simple Steps

Convince & Convert

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