Apart from creation of a unique product or service, it is very important to have an equally unique promotional strategy. Most brands win customers with their out-of-the-box thinking.

You need to consider all the facets of your planning when it comes to devising a marketing plan.

The Hanson Dodge team has published an infographic highlighting the key components of a great branding & marketing plan.

The infographic focuses the following:

  • Competitive analysis
  • Why you exist
  • Brand architecture
  • Creative elements
  • Position
  • Promise
  • Reasons to believe, and more.

You can access the infogrphic on the following page.

16 Components of a killer branding & marketing strategy

Hanson Dodge

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