Google’s four tips to optimize your landing pages
Your website’s landing page serves as an entry point for your visitors. To simplify, it is a single web page that appears in response to clicking on a search engine optimized search result. Since people see it most, you need to put in your best efforts to convert visitors into customers.
The Google Marketing Platform team has shared four tips to optimize your landing pages for conversions.
On making your website mobile-friendly, the Google team says, “When visiting your site, customers expect an experience that is fast and well-designed — no matter the device they’re using. In a recent study, Google found that 81% of smartphone users are more likely to purchase from companies whose mobile sites or apps help them easily find what they’re looking for1. Optimizing the site experience for mobile usage is simply the new normal — and the brands who are more effective with this mobile optimization are seeing better business outcomes.
To make your site mobile friendly, run your landing pages through Google’s Mobile-Friendly Test, which will give you the insights and resources you need to improve your pages’ mobile performance”.
Read full article on the following page.
Comments are closed.
