Do you make these email subject line mistakes?
A strong email subject line communicates a promise to your subscribes. It should be written in such a way that you can convince the recipient that the email contains information or messaging that will improve their lives businesses.
AWeber contributor Monica Montesa has shared an article on five most common email subject lines.
Montesa says, “Here are five of the most common mistakes people make when writing email subject lines, as well as tips to improve them and boost your open rates.
1. Using ALL CAPS or too much punctuation(!!)
Imagine receiving an email with a subject line like this in your inbox: GET 40% OFF YOUR NEXT PURCHASE RIGHT NOW!!!!!!!!!!!!!!!!!!!
Chances are you would take one of three actions: ignore it, delete it, or mark it as spam.
Before pressing send, keep in mind that USING EXCESSIVE CAPITALIZATION AND PUNCTUATION SCARES AWAY SUBSCRIBERS AND KILLS OPEN RATES!!!!! It can come across as though you are yelling, which can have a negative impact on your email performance. So you should use capitalization and punctuation cautiously.
Occasionally adding phrases like “Free” or “Act Now” have been shown to improve open rates, but I recommend using them sparingly to avoid diluting their impact”.
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