Google to update content policies for publishers
Scott Spencer, Director of Sustainable Ads at Google has announced that in September AdSense will publish simplified content policies for publishers.
Spencer says, “Our Google Publisher Policies will outline the types of content that are not allowed to show ads through any of our publisher products. This includes policies against illegal content, dangerous or derogatory content, and sexually explicit content, among others.
Our Google Publisher Restrictions will detail the types of content, such as alcohol or tobacco, that don’t violate policy, but that may not be appealing for all advertisers. Publishers will not receive a policy violation for trying to monetize this content, but only some advertisers and advertising products—the ones that choose this kind of content—will bid on it. As a result, Google Ads will not appear on this content and this content will receive less advertising than non-restricted content will”.
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