Since SEO is an important process that can lead your brand towards success, you need to properly focus on different aspects that can help you to win more prospects from search engines.

To help you rightly allocate your SEO budget, iPullRank’s Nathan Turner has shared a useful article.

Turner says, “It truly depends on where your company is in your marketing efforts, but here are the areas of concentration we focus on in any SEO engagement: 

  1. Auditing/Strategy: One of the most important aspects of strategic SEO is to complete technical and content audits to help devise an actionable plan to improve your website’s visibility.
    • Rules of Engagement: Audits can take up to 3 weeks to complete but are invaluable assets to your overall SEO strategy. 
  2. Technical SEO: Even with well-written content, your site may not be achieving everything it needs to because of technical issues. These are discovered during the audit phase and can help uncover opportunities to increase site speed, correct duplicate content, fix redirects, and many other aspects of the technical side of your site”.

What To Consider When Allocating Your SEO Budget

iPullRank

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